Strategy
Driving sustainable growth and value creation

Alinma Bank’s strategy is designed to drive sustainable growth and value creation, through a holistic approach to customer-centric innovation, outstanding customer experience, and community-centric services, seeking to become the preferred financial partner for our customers. We are dedicated to nurturing our talented workforce, aiming to set new benchmarks in employee development and to positioning the Bank as a top employer in Saudi Arabia’s banking sector.

Our strategy is deeply integrated with the goals of Saudi Vision 2030, focusing on making significant contributions to this national agenda, underscoring our fundamental commitment to driving forward the economic and social development in the Kingdom. It is anchored in the principles of Shariah-compliant banking, underlining a strong commitment to ethical financial practices and long-term value creation for all our Stakeholders.

Vision

Our Vision

To be your preferred financial partner.

Vision

Our Mission

To provide our customers with fully Shariah-compliant financial solutions, from the best work environment that helps to achieve sustainable growth and contributes to community service.

Our values

Striving to lead

Taking initiative

Respect for all

Innovation

Serving the community

Honesty

Strengthening
relationships

Serving customers

Our visionary positioning

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To be recognized and celebrated as the fastest and most convenient bank in the Kingdom

Description To offer our products and services in an efficient way where we become the fastest and most convenient bank in the Kingdom

Progress in 2023

  • Merged 40 branches
  • Revamped THATI (self-service) journey
  • 108 TCR machines implemented
  • 30% share of digital sales of cards and personal finance
  • Launched 3 new Private Banking centers

Looking beyond 2023

  • Continuous improvement of TAT for key products and services
  • Continue enhancement of digital journeys
  • Continuously improve the digital app

To obtain the top Net Promoter Score (NPS) in the rapidly evolving Saudi banking sector

Description To achieve the best score in NPS across all KSA banks

Progress in 2023

  • Reached second place in NPS across KSA banks

Looking beyond 2023

  • Continuous review of key products and services customer journeys
  • Continue closing the loop of customers’ feedback by contacting them after submitting their feedback
  • Continuously doing root cause analysis of repetitive issues

To be the leading employer of choice across KSA banks in a booming and highly competitive job market

Description Cultural transformation to attract and retain the best talent in KSA

Progress in 2023

  • +75% of Bank employees have been trained
  • +320 employees obtained professional certificates
  • 96% Saudization rate
  • 22% female percentage of total workforce

Looking beyond 2023

  • Continuously develop employees’ capabilities
  • Support social engagement
  • Drive employee engagement and execute initiatives to increase the Organizational Health Index (OHI) score
  • Create initiatives towards becoming first employer of choice among KSA banks by 2025