In a significant milestone reflecting the Bank's commitment to delivering world-class loyalty experiences to its customers, Alinma has announced its collaboration with Visa to develop the first global Premium Rewards Platform of its kind. The platform will provide access to global travel and tourism service providers, enabling customers to redeem their "Akthr" loyalty program points for hotel bookings, airline reservations, and premium travel services and experiences — all through a seamless digital experience via the Alinma app, complemented by multiple and flexible payment options that cater to every customer need.
The platform features built-in gamification designed to enhance the appeal of the "Akthr" loyalty program, encouraging Alinma customers to discover new rewards, complete personalized challenges, unlock exclusive benefits, and stay actively connected to the program. The collaboration further provides connectivity to Visa's global network, unlocking a broad and flexible range of options across the travel sector and enriching, rewarding tourism experiences — delivering a more premium, seamless, and valuable experience for Alinma customers.
Commenting on the collaboration, Mr. Mohammed AlMuwannas, Chief Marketing & Customer Experience Officer at Alinma Bank, said: "The launch of the Premium Rewards Platform reaffirms Alinma's position at the forefront of digital innovation in the Kingdom's banking sector and reinforces its ongoing efforts to deliver distinguished, premium services and value propositions to its customers." He added: "This strategic partnership with Visa reflects Alinma's commitment to enriching our customers' experience through innovative, world-class solutions. Through this collaboration to develop the first global platform of its kind for premium rewards, we are elevating our customers' experience to new heights and delivering truly premium customer experiences — in line with our strategy to be “the most innovative and customer centric”.