Private Banking Next Generation
An integrated program created to support the aspirations of the next generation of Private Banking clients’ sons and daughters by developing their financial knowledge, strengthening their leadership capabilities, and preparing them for a more informed and confident future.
The program offers a range of educational and investment opportunities aligned with members’ interests and evolving needs. It also provides an interactive digital experience featuring financial literacy content, achievement-based rewards, and an AI-powered virtual advisor.
Members also gain access to the Wealth Academy, which offers specialized financial education programs, expert-led workshops, and professional training sessions.
Key Program Focus Areas
Artificial Intelligence in Banking
Wealth Management Fundamentals
Investment Portfolio Management
Family Office Governance
Leadership Skills
Entrepreneurship
What Does the Program Offer?
Learning and Development
A range of educational and training programs covering:
- Investment Management
- Wealth Management
- Business Management
- Family Office Governance
- Artificial Intelligence in Business Management
- Summer Camps
- Cooperative Training Programs
Premium Services
Selected experiences and services tailored to the aspirations of the next generation, including:
- Curated lifestyle experiences
- Dedicated concierge services
- Leadership seminars and forums
Investment Products and Services
A range of financial and investment solutions, including:
- Structured Deposits
- Mini NAMA
- Monthly Investment Standing Orders
- Bancassurance Products and Services
Interactive Experiences and Rewards
An integrated digital experience that encourages engagement and learning through:
- akthr Program Rewards
- Interactive Digital Content and Experiences
- Educational Games Linked to the akthr Rewards Program
- Additional Benefits and Member Experiences