Alinma Launches “Marketing Redefined” Campaign, Al-Fares: “This Alinma campaign targets future generations and addresses their needs and aspirations.”

Alinma Bankhas launched its most recent advertising campaign under the slogan "BankingRedefined."The campaign aims to introduce a new world of banking services to both its current and potential partners (customers).

Alinma’s services are comprehensive, touching on all aspects of its partners’ financial lives; and the bank brings to the market, both concepts and service standards that set it apart from its competition. These services are offered through a network of branches that have been purpose-built, uniquely designed, and technologically equipped to meet the needs of partners.

Additionally, the bank’s services are offered through Alinma’s ATMs as well as a world-class array of highly secured self-service channels such as Alinma Internet (, Alinma Mobile/WAP and Alinma Phone, all of which facilitate the completion of banking transactions without the need to visit branches. The bank also offers a unique variety of products and services specifically designed to meet the needs of its partners in order to achieve its vision to be the preferred financial partner for all.

Speaking aboutcampaign, Mr. Abdulmohsen Al-Fares, the CEO of the bank, said that the campaign slogan, “Banking Redefined” would function as a new foundation for the various activities of the bank and would encourage Alinma employees intensify their focus on servingexisting and potential partners. Al-Fares also noted that the campaign targeted future generations, taking into consideration their needs, expectation and aspirations.

Al-Fares added that through the campaignAlinma Bank wouldlaunch a new era of technological excellence inbanking that would in turn have significant impact upon financial services in the economic, trade and educational sectors.

In terms of service delivery, Alinma has invested heavily in both its infrastructure and its personnel. Its branches and ATMs are strategically located throughout the Kingdom, allowing the bank to reach out to its partners wherever they might be. And Alinma has focused on attracting and retaining qualified personnel, providing them with more than 20,000 training days and ensuring that they are proficient in the use of up-to-date technologies and in the application of local and international best practices.

It is Alinma’s aim to establish a new concept in contemporary banking,characterized by ease, safety and efficiency in the execution of transactions and the carrying out of financial business.