Alinma Bank's "iz" app has won the Gold Award for Best Visual Identity in the Financial Services sector in the Middle East. This recognition is one of five excellence awards the "iz" app received in various categories at the Transform MEA Awards, one of the largest visual identity and branding consultancy events. The bank also secured awards for Best use of a visual property, Best strategic or creative development of a new brand, Best creative strategy (consumer), and Best naming strategy (new name).
Commenting on the awards, Alinma Bank's CEO, Mr. Abdullah Ali AlKhalifa, emphasized the bank's focus on young customers and meeting their needs. He stated, "Alinma Bank is renowned for its exceptional customer experience in the banking sector in the Kingdom. With “iz”, we enhance this experience for the Kingdom's youth, who play a significant role in the Kingdom's ambitious Vision 2030. They will find Alinma Bank supporting their daily banking needs with a simplified, flexible, vibrant, enjoyable, and detail-rich experience."
The Transform Awards MEA 2024 are among the most prestigious awards specializing in recognizing excellence in brand redesign and strategies. They honor best practices in corporate and product development and global branding in the region, focusing on content, execution, evaluation, and strategy. The "iz" app won the Gold Award for its outstanding visual identity, which appeals to the youth demographic through qualities of warmth, optimism, synchronization, and a reflection of their dynamic and fast-paced lifestyle. The app's vibrant colors, add a playful element to financial transactions, and its distinctive font echoes the youth's passion.
Notably, Alinma Bank launched the "iz" app, the first of its kind in the banking sector, to provide comprehensive banking services tailored to young people's needs and requirements. These include opening current and savings accounts, student credit cards, bill payments, local and international transfers, innovative money-splitting methods, savings programs, and a wide range of options to earn points in the "Akthr" loyalty program with various transactions within the app, enjoying exclusive discounts and rewards.