Arabian Business Magazine Ranks Alinma Bank among the 50 Most Powerful Brands

Arabian Business magazine has ranked the Alinma brand among the 50 most powerful brands in the Kingdom of Saudi Arabia based on its analysis of the merit and power of national brands compared with famous international brands.

Several factors were taken into account, including strength of the brandmark and impact of corporate identity efforts. Brand awareness amongst consumers was also analyzed as it related to level of service as well as advantages offered by both national and global brands.

The magazine attributed the strength of the Alinma brand to the significant steps taken by the bank within a short period to grow its branch and ATM networks. Additionally the magazine pointed to the bank’s efforts to provide comprehensive 24/7 e-services. Both of these helped to establish and solidify the bank’s brand in the minds of consumers.

Another factor that contributed to the strength of the Alinma brand was the bank’s ability to participate in Shariah-compliant projects and efforts that helped support the national economy.

All the aforementioned achievements have been reflected in the increasing growth of the bank’s profits and the strength of its financial position.

It is worth mentioning that Alinma Bank recently launched a smartphone application for Apple, Android, Windows Phone, and Blackberry systems in both Arabic and English. Additionally, the bank’s services, electronic channels, branches and ATMs are accessible to visually impaired partners (customers). These unique efforts have helped to enhance and drive home the message of Alinma’s “Banking Redefined” campaign, which aimed to highlight the bank’s distinctive product and service offerings.

As always, Alinma continues to strive to meet partner needs and to fulfill its vision of becoming the preferred financial partner for all.