Alinma Bank Launches New Campaign: “You Don’t Need a Bank…”

RIYADH, April 14, 2014 -- Alinma Bank announced today the launch of its most recent marketing campaign. Under the slogan, “You Don’t Need a Bank, You Need a Partner,” the campaign will emphasize the principle of partnership, through which the bank has formed a more substantive relationship with its clients that reaches beyond the traditional notions of the concept of being a customer. The campaign will also highlight products and services that constitute a new and refreshing approach to banking in Saudi Arabia. This comes as an extension of Alinma’s efforts to translate its vision and mission into tangible engagement with its partners (customers) and to enhance its position in the market.

Speaking about the launch, Mr. Abdulmohsen Al-Fares, the CEO of Alinma Bank, said that the campaign represented the manifestation of important values and principles upon which the bank was established. “Partnership is at the core of everything we do, and it is something that has been emphasized since Alinma’s inception,” said Al-Fares. “We train our staff to be partner-centric and to deliver our services with a level of excellence and professionalism that will hopefully distinguish us from our competition. We have competencies and capabilities that set us apart both at the local and international levels, and we are pleased to leverage these on behalf of our partners.

The campaign includes a number of core messages that the bank wishes to emphasize with its partners. They include the following:

- "You need a banking partner who exists for your convenience."

This message highlights the extent of Alinma’s reach via its 96 branches and 875 ATMs across the kingdom, and via its comprehensive e-channel services.


- "You need a banking partner who listens to you."

Alinma’s branch staff and phone banking agents are friendly, highly trained and professional. They fulfill their tasks with a high degree of honesty and transparency, utilizing the latest banking technologies and implementing industry best practices.

- "You need a banking partner who understands your aspirations."

This message refers to the unique, exciting initiatives that Alinma Bank offers its partners in order to help them achieve their ambitions, keeping pace with and exceeding their expectations.

- “You need a banking partner who facilitates your transactions."

Alinma Bank avoids hidden fees, complex contracts and non-Shariah-compliant transactions. In this way, Alinma partners enjoy easy, transparent transaction procedures. In addition, partners can execute banking transactions in any of the bank’s branches as well as through its electronic channels, which include Alinma Internet (, Alinma Phone (8001208000), Alinma Mobile/WAP, and Alinma’s smartphone application (iOS, Android, Windows Phone & BlackBerry compatible), all of which boast around-the-clock availability.